"Tex" Editing

Before lending his name to this project, "Tex" Editing was widely known as "Grammar Sheriff Farther than the Pecos." A sort of linguistic Johnny Appleseed with a red felt-tip marker, he roamed from town to dusty town, amending grammatically incorrect and downright obtuse signage all over the West. Wherever two or three persons were talking together, dangling their participles or using "them" for "those," there was Tex, drawing out his trusty Warriner's English handbook to have the last word. Needless to say, it was a lonely existence.

His penchant for absolutely correct application of his native tongue was obvious at a young age. Born in Watchapoolis County to a poor printer and his wife, Tex's first infant cries, it was said, were fully distinct in tense, case, and number. A language prodigy, he knew the difference between "who" and "whom" before he took his first steps, and he was using the subjunctive mood before, well, if it were any earlier, his pa would have sold him to the carnival just to make ends meet.

One day at the Piggly Wiggly in Past Perfect, Texas, the toddler threw a tantrum in the checkout line, but it wasn't candy that caught his eye: a sign reading "Ten Items or Less" gave the lad fits. Tex's destiny was writ.

When he'd edited every sign between the Rio Grande and the Oklahoma Panhandle, not to mention been thrown out of more saloons and grocery stores than he could count, Tex scouted for a project where his skills might do the most good. Seems he always liked artists, whose non-verbal communication skills mesmerized him, so Tex decided to dedicate himself to improving their station in life, which was generally as impoverished and despised as his own. Teaming up with Drew Zimmerman, an artist and writer with mad web skills, Tex founded an internet service dedicated to helping artists communicate in English.

Asked if it's hard to trade in his lonely, vagabond life for wealth and property, Tex smiles and says, "Guess I had my fill of the objective case; I think I'll try the possessive."

Drew Zimmerman

An exhibiting artist since 1980, Drew Zimmerman has also been a copywriter for the country's largest video retailer, a high school English teacher in a tough urban district, the director of a major Philadelphia gallery, a webmaster, a novelist, and a segment producer for the local "Bozo" television show. His background uniquely qualifies him to assist other artists in their marketing efforts (especially if those plans include silly props and shaving creme).

Drew studied English at the University of Delaware in the late '70s, but stopped short of a degree to write his first novel and make his first sculptural works in paper mâché. While self-teaching the potential of paper strips and glue, Drew did a stint as a street performer with marionettes and worked for the Movies Unlimited catalog. (Of a B-level vampire groaner, he wrote, "Made in Mexico, where bats are cheap!")

By the mid-'90s, Drew had graduated first-in-class from Temple University with majors in English and Secondary Ed. and had begun ten years teaching in the Philadelphia School District. "I have an absolute commitment to literacy and the mission of America's public schools," he says. He succumbed once more to the lure of the arts, however, and left teaching to write Story Grammar (a Kindle selection) and pursue his interest in paper mâché art full-time.

Drew has exhibited as a member of Muse Gallery in Old City since 2009, serving as the co-op's director and webmaster. Editing other artists' statements and press releases convinced him of the dire need for an artist copywriting and web design service. "My colleagues at Muse Gallery are fabulously skilled painters and sculptors, but their communication chops in plain English are often lacking. I've made it my personal crusade that no meritorious work by any talented artist is ignored simply because their written expressions are ineffective."

(Visit drewzimmerman.com for more.)